When your hair has lost the volume you took for granted, PURE Volumizing steps into the spotlight. The products will lift your hair without making it frizzy or dry.


PURE Volumizing Shampoo is a highly effective volume shampoo with color protection, that will provide the hair with plenty of volume without leaving it frizzy or dry. Coco-glucoside is used as a mild, natural cleaning ingredient that foams and smoothens the hair without any skin irritations. Olive Oil makes sure that your hair is shiny and smooth. Gentle for all skin types.


PURE Volumizing Conditioner ATTITUDE contains Hydrolyzed Rice Protein which is a natural protein, that improves volume and manageability of the hair. With PURE Volumizing Conditioner your hair will be fortified to prevent damage. The series makes sure that your hair is nourished from the roots to the tips.