Developing ATTITUDE by TRONTVEIT has been different from normal procedures. We have really put all our energy into innovative thinking and development. Our goal has been to make the best products possible, where only the best ingredients and chemists have been used.
All products have been accepted to the danish “green salons” list and 6 even approved to the stricter “Positiv list” (Environment Department).
All ATTITUDE products have been approved, hence the leaf icon on the products’ front side. No product contains parabens nor phosphates.
NO More YELLOW
The world’s first heat-protective spray that eliminates the yellow / warm pigments.
Unlike a silver shampoo (where 90-95% of the pigments are washed out), this product ensures that 100% of the pigments remains in the hair. Our new Heat Defeat is suitable for using both hair dryer and flat iron. It adds shine, collect split ends and protects hair up to 220 degrees. It can also be can also be used to create pastel violet color on the hair.
PUMP THE VOLUME
Was the first of its kind back in 2012. This unique powder system is patented and can be pumped into the hair using only 1 hand.
Not only for the “roots”, but great in the length of the hair as well. Very easy to control.
If you want to be original and innovating, get ready to be copied.
Without phosphates and parabens, 100% water-soluble
SKY HIGH ATTITUDE
Probably the strongest hairSTAY on the market.
It is so strong we needed to call it a Hair STAY. When using it, it sprays quite directly, so keep your distance. The spray is “wet” when it comes out of the can, this gives you about 5 seconds to fix the hair in place.
CURLS IN A BOTTLE ATTITUDE
This active curl creme can make curls in even straight hair, just by using a softstyler.
It has a memory function, so the curls can be re-activatet up to 48 hours. It is suitable for frizzy hair, curly hair, straight hair. Can be used in both dry and damp hair. Does not contain parabens or petrolatum. Is accepted for the danish “Green salons” and the “Positiv list”
SEX ON THE BEACH SPRAY ATTITUDE
SEA SALT TEXTURIZNG SPRAY
Is what EVERY hair needs. It does an outstanding job if used before updo hairstyles. It gives you structure, crunchiness and slight resistance for the hair. Beach Spray ATTITUDE contains heat protection, so you can also use it with straightening irons (maximum 250°). But watch out! It is concentrated. Without phosphates and parabens.
DIRTY ANGEL ATTITUDE
STYLING DRY SHAMPOO
Is the first product of its kind combining potato starch and “hair powder”. This gives the product a unique place in the market, where we clean the hair spraying it into the roots, and creating volume spraying the product in the lengths and ends. The product is fantastic, when you do hair updos, it gives structure and a lot of maneuverability. Now you have a dry STYLING shampoo, a must for every girl.
Without phosphates and parabens. Also available in 75 ml. Travel size.
HEAT DEFEAT ATTITUDE
Is a stunningly hot heat-protective spray that protects against heat from the dryer, curling and flat iron up to 220°. In addition to this, Heat Defeat ATTITUDE shortens the drying time and seals split ends. It protects the color and gives shine.
NO MORE YELLOW ATTITUDE
STYLING DRY SHAMPOO WITH VIOLET PIGMENT
is the first dry shampoo on the market with a 4 in 1 effect. No More Yellow ATTITUDE cleans, refreshes, styles and eliminates yellow pigment. Additionally, the fragrance kills smell of cigarettes, unwashed hair and sweat.