​No matter how much you care for your hair, there comes a time when it needs more attention than ever before. For such moments we have created PURE Repairing ATTITUDE –
products that will triple the strength of your hair.


PURE Repairing ATTITUDE Shampoo is based on 100% natural ingredients and is designed to give the best care for your hair. With an active blend of Keravis and Silsoft, the PURE Repair ATTITUDE Shampoo hydrates and repairs the hair whilst having an Anti-Frizz effect. It contains a natural Sunflower extract to reduce colorfading. This shampoo is suitable for dehydrated, damaged, bleached and long hair.


PURE Repairing Conditioner contains a high amount of Hydrolyzed Vegetable Protein which is able to penetrate the hair cuticle, building strength from within. Additionally, it also protects the surface of the hair. PURE Repairing Conditioner is able to triple the strength of damaged hair, unlike a control conditioner. Visible improvement in hair strength from the first use, along with reduced combing damage.