​No matter how much you care for your hair, there comes a time when it needs more attention than ever before. For such moments we have created PURE Repairing ATTITUDE –
products that will triple the strength of your hair.


PURE Repairing ATTITUDE is a gentle , reparative and moisture balancing shampoo for weakened or damaged hair. The product hydrates, protects and nurtures damaged and broken hair and split ends. Shampoo is based on Panthenol, Aloe vera and Almond extract, that support the growth of thick, soft, healthy strands. Almond extract also hydrates the hair and the scalp to repair damage, dryness and sensitivity.


PURE Repairing Conditioner contains a high amount of Hydrolyzed Vegetable Protein which is able to penetrate the hair cuticle, building strength from within. Additionally, it also protects the surface of the hair. PURE Repairing Conditioner is able to triple the strength of damaged hair, unlike a control conditioner. Visible improvement in hair strength from the first use, along with reduced combing damage.