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PURE ATTITUDE
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PURE COLORFUL ATTITUDE

100ml
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More than 75% of all women get their hair dyed. Unfortunately, a lot of the time the hair ends up dry, brittle and the color fades away fast. But not anymore! With the help from natural Sunflower extracts, we can lock the hair color for up to 10 weeks without damaging the hair or scalp. Everything in a natural and secure way by using PURE Colorful ATTITUDE products.

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PURE COLORFUL ATTITUDE

- SHAMPOO - CONDITIONER
500ml
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PURE Colorful is a sulfate-free color care shampoo that gently cleanses, nourishes and protects against color fading. This 100% vegan shampoo is based on ingredients such as Panthenol, that has moisturizing & softening effect, and Aloe vera.

It also contains a special amino acid blend which interacts with the hair to produce effects such as color protect and repair of surface damage.

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PURE COLORFUL ATTITUDE

500ml
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PURE Colorful conditioner is a perfect product for colour-treated hair that provides lightweight conditioning with a weightless glazed shine. Conditioner contains Panthenol, Aloe vera and Shea butters that smooths the hair and ease combing. It also helps to protect hair tips and seals the split ends.

products

PURE COLORFUL ATTITUDE

- SHAMPOO - CONDITIONER
1000ml
star

PURE Colorful is a sulfate-free color care shampoo that gently cleanses, nourishes and protects against color fading. This 100% vegan shampoo is based on ingredients such as Panthenol, that has moisturizing & softening effect, and Aloe vera.

It also contains a special amino acid blend which interacts with the hair to produce effects such as color protect and repair of surface damage.

products

PURE COLORFUL ATTITUDE

1000ml
star

PURE Colorful conditioner is a perfect product for colour-treated hair that provides lightweight conditioning with a weightless glazed shine. Conditioner contains Panthenol, Aloe vera and Shea butters that smooths the hair and ease combing. It also helps to protect hair tips and seals the split ends.

products

PURE COLORFUL ATTITUDE

- SHAMPOO - CONDITIONER
100ml
star

PURE Colorful is a sulfate-free color care shampoo that gently cleanses, nourishes and protects against color fading. This 100% vegan shampoo is based on ingredients such as Panthenol, that has moisturizing & softening effect, and Aloe vera.

It also contains a special amino acid blend which interacts with the hair to produce effects such as color protect and repair of surface damage.

products

PURE COLORFUL ATTITUDE

100ml
star

PURE Colorful conditioner is a perfect product for colour-treated hair that provides lightweight conditioning with a weightless glazed shine. Conditioner contains Panthenol, Aloe vera and Shea butters that smooths the hair and ease combing. It also helps to protect hair tips and seals the split ends.

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PURE DETOX ATTITUDE

- SHAMPOO
100ml
200ml
250ml
500ml
1000ml
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Revolution in deep hair cleansing! Highlight the natural clarity of your hair color and make your hair clean as never before with our PURE Detox ATTITUDE line. The power of milions micro-molecules in activated charcoal gives you a deep cleaning effect and helps to get rid of toxins, chemicals, product build-up, sebum and greasiness. PURE Detox shampoo is an innovative and very powerfull product, yet it is still 100% vegan and with no parabenes and SLS/SLES.

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PURE DETOX ATTITUDE

- SHAMPOO
500ml
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PURE Detox ATTITUDE with activated charcoal is a revolutionary product when it comes to deep cleansing. Activated charcoal is a natural ingredience, that contains milions of micro molecules that absorbs toxins, chemicals, product build-up, sebum and grease from the scalp, leaving your hair and pores clean. This helps to highlight/brighten the natural clarity of the hair color as well as to grow the hair better.

PURE Detox ATTITUDE is perfect for oily hair & scalp. Shampoo is 100% vegan and does not contain any soya, parabenes and SLS/SLES.

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PURE DETOX ATTITUDE

- SHAMPOO
1000ml
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PURE Detox ATTITUDE with activated charcoal is a revolutionary product when it comes to deep cleansing. Activated charcoal is a natural ingredience, that contains milions of micro molecules that absorbs toxins, chemicals, product build-up, sebum and grease from the scalp, leaving your hair and pores clean. This helps to highlight/brighten the natural clarity of the hair color as well as to grow the hair better.

PURE Detox ATTITUDE is perfect for oily hair & scalp. Shampoo is 100% vegan and does not contain any soya, parabenes and SLS/SLES.

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​PURE ATTITUDE

100ml
200ml
250ml
500ml
1000ml
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A new kind of shampoo brush made from wheat straws that has a many benefits for the scalp & hair. Besides giving a good feeling, using a Eco brush to massage scalp helps to release tension, exfoliating a scalp and removing excess oil. Stimulating a scalp can in a longer run help with getting rid of dandruff ,arp and flakes. It also stimulates the cells and increase the blood flow- therefore helps with a hair growth. Eco brush is made from wheat straws, which is an environmentally friendly alternative to plastic. It is 100% biodegradable, renewable and sustainable

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​PURE HYDRATING ATTITUDE

100ml
200ml
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1000ml
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Is your hair screaming for extra hydration? Are they missing vitality? Are your hair ends dry and tend to split? PURE Hydrating line is packed with super moisturising natural ingredients such as Aloe Vera, Shea butter and Guar gum that will give your hair the boost they need. For a deep hydration, smooth & soft hair, try our new Deep Hydrating mask. Your hair will thank you.

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PURE HYDRATING ATTITUDE

- SHAMPOO - CONDITIONER - MASK
500ml
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Pure Hydrating line has been developed especially for a dry/dyed hair that are missing vitality and hydration. Pure Hydrating shampoo is based on natural ingredients such as extract from Aloe Vera and Guar gum. The product does not contain silicons, sulfates and is 100% vegan.

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PURE HYDRATING ATTITUDE

500ml
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Pure Hydrating conditioner contains natural ingredience that helps to repair hair by sealing split ends and giving them hydration. The conditioner is SES/SLES free and approved to green salons. To achieve the best results, use conditioner after hydrating shampoo and let it sit for 1-3 minutes.

products

PURE HYDRATING ATTITUDE

- SHAMPOO - CONDITIONER - MASK
1000ml
star

Pure Hydrating line has been developed especially for a dry/dyed hair that are missing vitality and hydration. Pure Hydrating shampoo is based on natural ingredients such as extract from Aloe Vera and Guar gum. The product does not contain silicons, sulfates and is 100% vegan.

products

PURE HYDRATING ATTITUDE

1000ml
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Pure Hydrating conditioner contains natural ingredience that helps to repair hair by sealing split ends and giving them hydration. The conditioner is SES/SLES free and approved to green salons. To achieve the best results, use conditioner after hydrating shampoo and let it sit for 1-3 minutes.

products

PURE HYDRATING ATTITUDE

- SHAMPOO - CONDITIONER - MASK
100ml
star

Pure Hydrating line has been developed especially for a dry/dyed hair that are missing vitality and hydration. Pure Hydrating shampoo is based on natural ingredients such as extract from Aloe Vera and Guar gum. The product does not contain silicons, sulfates and is 100% vegan.

products

PURE HYDRATING ATTITUDE

100ml
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Pure Hydrating conditioner contains natural ingredience that helps to repair hair by sealing split ends and giving them hydration. The conditioner is SES/SLES free and approved to green salons. To achieve the best results, use conditioner after hydrating shampoo and let it sit for 1-3 minutes.

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PURE DEEP HYDRATING

200ml
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Pure Hydrating line has been developed especially for a dry/dyed hair that are missing vitality and hydration. Pure Hydrating shampoo is based on natural ingredients such as extract from Aloe Vera and Guar gum. The product does not contain silicons, sulfates and is 100% vegan.

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PURE DEEP HYDRATING

1000ml
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Pure Deep hydrating mask contains Shea butter that gives the hydration and helps to repair hair and retain vitality. The product has creamy consistency and fresh, peachy smell. For the best results use together with shampoo and conditioner from Hydrating line.

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PURE MOTHER TO BE ATTITUDE

- SHAMPOO - CONDITIONER - BODY BUTTER
100ml
200ml
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500ml
1000ml
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We have created the first professional line ever, aiming at pregnant women. During pregnancy a woman still wants to feel and look beautiful. At the same time she wants to take care of her hair, body and the unborn child. All of this is secured by using PURE Mother to be ATTITUDE products.

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PURE MOTHER TO BE ATTITUDE

500ml
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Pure Mother to be conditioner contains Aloe vera, Pathenol and Shea butter- which is known as a valuable conditioning ingredient. It not only condition and smooths the hair but also give them necessary sun protection. It also seals the split ends, strengthen hair bulbs and controls moisture of the scalp.

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PURE MOTHER TO BE ATTITUDE

100ml
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PURE Mother to be ATTITUDE, Body Butter provides incredibly nourishment and moisture to the skin while growing with the help from Eco certified ingredients like Shea Nut Butter, Tocopherol and vitamin E activity.

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PURE MOTHER TO BE ATTITUDE

- SHAMPOO - CONDITIONER - BODY BUTTER
1000ml
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Mother to be line is shampoo is based on on Aloe vera, Glycerin and Panthenol and it does not contain silicons, sulphates and parfumes. It gives moisture the skin and smoothens the surface of the hair. Perfect solution not only for pregnant ladies but for everyone who is seeking pure and sensitive solution when it comes to haircare.

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PURE MOTHER TO BE ATTITUDE

1000ml
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Pure Mother to be conditioner contains Aloe vera, Pathenol and Shea butter- which is known as a valuable conditioning ingredient. It not only condition and smooths the hair but also give them necessary sun protection. It also seals the split ends, strengthen hair bulbs and controls moisture of the scalp.

products

PURE MOTHER TO BE ATTITUDE

- SHAMPOO - CONDITIONER - BODY BUTTER
100ml
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Mother to be line is shampoo is based on on Aloe vera, Glycerin and Panthenol and it does not contain silicons, sulphates and parfumes. It gives moisture the skin and smoothens the surface of the hair. Perfect solution not only for pregnant ladies but for everyone who is seeking pure and sensitive solution when it comes to haircare.

products

PURE MOTHER TO BE ATTITUDE

100ml
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Pure Mother to be conditioner contains Aloe vera, Pathenol and Shea butter- which is known as a valuable conditioning ingredient. It not only condition and smooths the hair but also give them necessary sun protection. It also seals the split ends, strengthen hair bulbs and controls moisture of the scalp.

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​PURE NO YELLOW ATTITUDE

100ml
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1000ml
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Do you want to get rid of undesirable yellow pigments ain your hair so that you can achieve trendy scandinavian platinum blond look? Then this line is exactly the right one for you! Pure No Yellow shampoo contains active violet pigments which helps eliminate the warm tones in your hair. Thanks to the high concentration of this product you can see the results after first wash!

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PURE NO YELLOW ATTITUDE

- SHAMPOO - CONDITIONER
500ml
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PURE No Yellow Shampoo is an SLS/SLES free shampoo that contains active violet pigments eliminating yellow tones in the blond hair. The PURE No yellow is shampoo with a high contain of panthenol that gives the hair moisture & shine and reduce split ends. Thanks to the Green tea extract the product has also a powerful anti-inflammatory effect which helps to reduce itchy scalp and dandruf.

The “no yellow” effect will last between 1 to 8 washes. Shampoo is 100% vegan, sulfate free with no parabens and silicons.

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PURE NO YELLOW ATTITUDE

500ml
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PURE No Yellow conditioner with 6% violet pigment is stronger than other similar products on the market – but at the same time 100% vegan, without parabens and allergenic perfumes. Besides that, conditioner contains Aloe Vera and Shea butter and therefore is perfect for anyone who wants an easy solution to achieve a cold blonde effect and give the hair lots of moisture at the same time.

products

PURE NO YELLOW ATTITUDE

- SHAMPOO - CONDITIONER
500ml
star

PURE No Yellow Shampoo is an SLS/SLES free shampoo that contains active violet pigments eliminating yellow tones in the blond hair. The PURE No yellow is shampoo with a high contain of panthenol that gives the hair moisture & shine and reduce split ends. Thanks to the Green tea extract the product has also a powerful anti-inflammatory effect which helps to reduce itchy scalp and dandruf.

The “no yellow” effect will last between 1 to 8 washes. Shampoo is 100% vegan, sulfate free with no parabens and silicons.

products

PURE NO YELLOW ATTITUDE

1000ml
star

PURE No Yellow conditioner with 6% violet pigment is stronger than other similar products on the market – but at the same time 100% vegan, without parabens and allergenic perfumes. Besides that, conditioner contains Aloe Vera and Shea butter and therefore is perfect for anyone who wants an easy solution to achieve a cold blonde effect and give the hair lots of moisture at the same time.

products

PURE NO YELLOW ATTITUDE

- SHAMPOO - CONDITIONER
100ml
star

PURE No Yellow Shampoo is an SLS/SLES free shampoo that contains active violet pigments eliminating yellow tones in the blond hair. The PURE No yellow is shampoo with a high contain of panthenol that gives the hair moisture & shine and reduce split ends. Thanks to the Green tea extract the product has also a powerful anti-inflammatory effect which helps to reduce itchy scalp and dandruf.

The “no yellow” effect will last between 1 to 8 washes. Shampoo is 100% vegan, sulfate free with no parabens and silicons.

products

PURE NO YELLOW ATTITUDE

100ml
star

PURE No Yellow conditioner with 6% violet pigment is stronger than other similar products on the market – but at the same time 100% vegan, without parabens and allergenic perfumes. Besides that, conditioner contains Aloe Vera and Shea butter and therefore is perfect for anyone who wants an easy solution to achieve a cold blonde effect and give the hair lots of moisture at the same time.

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PURE NORDIC ATTITUDE

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PURE Nordic oil is a 100% vegan hair oil that is based mainly on the natural ingredients and is therefore accepted ti the Green salon. Compared to most of the hair oil available on the market, Nordic hair oil does not contain Cyclopentasiloxane, which is a silicon that is very difficult for the nature to decompose. Nordic hair oil is based on two main ingredients-Argan and Lindseed oil. With the high contact of antioxidants, essential fatty acids and vitamin E, Argan oil has a moisturising, softening, healing and strengthening effect on the hair. Lindseed oil nourish, moisturise and regenerate hair. Omega 3 fatty acids in Lindseed oil also help activating the hair growth.

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​PURE REFRESHING ATTITUDE

- SHAMPOO
100ml
200ml
250ml
500ml
1000ml
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Refresh yourself with a power of aloe vera, tea tree oil and sense of menthol! PURE refreshing has been developed to give you boost of freshness and energy every morning. Besides that, the antibacterial effects from tea tree, has also positive effect on your sculp. Perfect line for both women & men.

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PURE REFRESHING ATTITUDE

- SHAMPOO
250ml
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PURE Refreshing is a natural shampoo based on the natural ingredients which contain lots of vitamins that are good for the hair and scalp. Shampoo is based on ingredients such as Aloe Vera, Tea tree and Menthol. Aloe vera brings lots of important nutrients and vitamins to the product, that make you hair shiny and soft. It also helps with retaining the scalps natural moisture balance. Tea tree oil is fantastic for its natural antibacterial ingredience which makes it very effective in treating various scalp problems (f.x dandruff). Thanks to the menthol sense, this product will leave your hair with a fresh and clean feeling. Perfect product for both men and women.

products

PURE REFRESHING ATTITUDE

- SHAMPOO
1000ml
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PURE Refreshing is a natural shampoo based on the natural ingredients which contain lots of vitamins that are good for the hair and scalp. Shampoo is based on ingredients such as Aloe Vera, Tea tree and Menthol. Aloe vera brings lots of important nutrients and vitamins to the product, that make you hair shiny and soft. It also helps with retaining the scalps natural moisture balance. Tea tree oil is fantastic for its natural antibacterial ingredience which makes it very effective in treating various scalp problems (f.x dandruff). Thanks to the menthol sense, this product will leave your hair with a fresh and clean feeling. Perfect product for both men and women.

products

PURE REFRESHING ATTITUDE

- SHAMPOO
100ml
star

PURE Refreshing is a natural shampoo based on the natural ingredients which contain lots of vitamins that are good for the hair and scalp. Shampoo is based on ingredients such as Aloe Vera, Tea tree and Menthol. Aloe vera brings lots of important nutrients and vitamins to the product, that make you hair shiny and soft. It also helps with retaining the scalps natural moisture balance. Tea tree oil is fantastic for its natural antibacterial ingredience which makes it very effective in treating various scalp problems (f.x dandruff). Thanks to the menthol sense, this product will leave your hair with a fresh and clean feeling. Perfect product for both men and women.

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​PURE REPAIRING ATTITUDE

100ml
200ml
250ml
500ml
1000ml
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No matter how much you care for your hair, there comes a time when it needs more attention than ever before. For such moments we have created PURE Repairing. ATTITUDE – products that will triple the strength of your hair

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PURE REPAIRING ATTITUDE

- SHAMPOO - CONDITIONER - MASK
500ml
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PURE Repairing ATTITUDE is a gentle , reparative and moisture balancing shampoo for weakened or damaged hair. The product hydrates, protects and nurtures damaged and broken hair and split ends. Shampoo is based on Panthenol, Aloe vera and Almond extract, that support the growth of thick, soft, healthy strands. Almond extract also hydrates the hair and the scalp to repair damage, dryness and sensitivity.

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PURE REPAIRING ATTITUDE

500ml
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PURE Repairing Conditioner contains Panthenol, Almond oil and Oat extract that helps to rebuild the hair from inside. Mixture of ingredience strengthens and repair the hair and leave them smooth, shiny and helps with sealing the split ends.

products

​PURE REPAIRING ATTITUDE

- SHAMPOO - CONDITIONER - MASK
1000ml
star

PURE Repairing ATTITUDE is a gentle , reparative and moisture balancing shampoo for weakened or damaged hair. The product hydrates, protects and nurtures damaged and broken hair and split ends. Shampoo is based on Panthenol, Aloe vera and Almond extract, that support the growth of thick, soft, healthy strands. Almond extract also hydrates the hair and the scalp to repair damage, dryness and sensitivity.

products

​PURE REPAIRING ATTITUDE

1000ml
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PURE Repairing Conditioner contains Panthenol, Almond oil and Oat extract that helps to rebuild the hair from inside. Mixture of ingredience strengthens and repair the hair and leave them smooth, shiny and helps with sealing the split ends.

products

PURE REPAIRING

- SHAMPOO - CONDITIONER - MASK
100ml
star

PURE Repairing ATTITUDE is a gentle , reparative and moisture balancing shampoo for weakened or damaged hair. The product hydrates, protects and nurtures damaged and broken hair and split ends. Shampoo is based on Panthenol, Aloe vera and Almond extract, that support the growth of thick, soft, healthy strands. Almond extract also hydrates the hair and the scalp to repair damage, dryness and sensitivity.

products

PURE REPAIRING

100ml
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PURE Repairing Conditioner contains Panthenol, Almond oil and Oat extract that helps to rebuild the hair from inside. Mixture of ingredience strengthens and repair the hair and leave them smooth, shiny and helps with sealing the split ends.

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PURE REPAIRING MASK

200ml
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PURE Repairing mask is a perfect product for a deep repairing treatment of your hair. Thanks to the mixture of ingredients it gives your hair big boost of hydration, leave them smooth and healthy. Almond oil in the repairing line also works as a sun protection.

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PURE REPAIRING MASK

1000ml
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PURE Repairing mask is a perfect product for a deep repairing treatment of your hair. Thanks to the mixture of ingredients it gives your hair big boost of hydration, leave them smooth and healthy. Almond oil in the repairing line also works as a sun protection.

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​PURE VOLUMIZING ATTITUDE

100ml
200ml
250ml
500ml
1000ml
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When your hair has lost the volume you took for granted, PURE Volumizing steps into the spotlight. The products will lift your hair without making it frizzy or dry.

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​PURE VOLUMIZING ATTITUDE

- SHAMPOO - CONDITIONER
500ml
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PURE Volumizing Shampoo is a highly effective vegan volume shampoo based on natural ingredience which gives your hair maximum fullness and leave your waves bouncy and beautiful. The product contains Panthenol, that gives the hair moisture, Aloe vera that cleans the hair and call the scalp and blueberry extract, which contains high amount of antioxidants, nourishes the scalp and boost the blood circulation, which gives the hair follicles the proper nutrient that they need for optimal growth and strength.

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​PURE VOLUMIZING ATTITUDE

500ml
star

PURE Volumizing Conditioner is gentle detangling, volume-boosting conditioner that nourishes and adds shine to fine hair. Conditioner contains Shea butter, that smooths the hair , gives them a natural gloss, protects hair tips and moisturise the scalp. Besides that, product also contains Panthenol and Aloe vera.

products

PURE VOLUMIZING ATTITUDE

- SHAMPOO - CONDITIONER
1000ml
star

PURE Volumizing Shampoo is a highly effective vegan volume shampoo based on natural ingredience which gives your hair maximum fullness and leave your waves bouncy and beautiful. The product contains Panthenol, that gives the hair moisture, Aloe vera that cleans the hair and call the scalp and blueberry extract, which contains high amount of antioxidants, nourishes the scalp and boost the blood circulation, which gives the hair follicles the proper nutrient that they need for optimal growth and strength.

products

PURE VOLUMIZING ATTITUDE

1000ml
star

PURE Volumizing Conditioner is gentle detangling, volume-boosting conditioner that nourishes and adds shine to fine hair. Conditioner contains Shea butter, that smooths the hair , gives them a natural gloss, protects hair tips and moisturise the scalp. Besides that, product also contains Panthenol and Aloe vera.

products

​PURE VOLUMIZING ATTITUDE

- SHAMPOO - CONDITIONER
100ml
star

PURE Volumizing Shampoo is a highly effective vegan volume shampoo based on natural ingredience which gives your hair maximum fullness and leave your waves bouncy and beautiful. The product contains Panthenol, that gives the hair moisture, Aloe vera that cleans the hair and call the scalp and blueberry extract, which contains high amount of antioxidants, nourishes the scalp and boost the blood circulation, which gives the hair follicles the proper nutrient that they need for optimal growth and strength.

products

PURE VOLUMIZING ATTITUDE

100ml
star

PURE Volumizing Conditioner is gentle detangling, volume-boosting conditioner that nourishes and adds shine to fine hair. Conditioner contains Shea butter, that smooths the hair , gives them a natural gloss, protects hair tips and moisturise the scalp. Besides that, product also contains Panthenol and Aloe vera.