ATTITUDE COLOR with PLEXC01 technology is unique complete color systems, where all color shades contains PLEXC01 technology. This technology rebuilds and protects hair while being colored. It makes you be able to push the boundaries of what you before have been able to color. We use 99,9% pure micro-molaculare pigments which insures higher shine, longer lasting results and better coverage. ATTITUDE´s 57 bestseller colors can be used as permanent and semi-permanent color.